We're very happy to announce that Pringles has renewed its partnership with NSE for a third year! Pringles will continue as an official partner of the British University Esports Championship (BUEC).
Building on the success of the previous collaborations around ‘Creating Unexpected Fun’ in 2024 and the ‘Stay in the Game’ campaign in 2023, this extended alliance is set to elevate the university gaming and esports experience for university students across the UK throughout the year.
Pringles will continue its association with the focal point of the university esports ecosystem, providing university students with more opportunities to get involved with the UK's largest grassroots gaming community.
Early next year, Pringles and NSE will collaborate on campus gaming activations, enabling university student esports and gaming societies to run their own events, including bespoke tournaments, fun formats including speed runs, social media competitions and more.
In addition, there will also be more dedicated Pringles community gaming events, alongside weekly Discord competitions for a chance for university students to get their hands on the much-loved snack.
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