NSE stacks up its roster of partnerships with Pringles



We're very happy to announce that we have a new partner at NSE! Pringles is now an official partner of the British University Esports Championship (BUEC).

Building on the success of the previous collaboration around the ‘Stay in the Game’ campaign in 2023, this extended alliance is set to elevate the university gaming and esports experience for students across the UK throughout the full calendar year.

With over 2,200 teams and 111 universities competing across 15,000 matches in the past academic year, BUEC is the focal point of the university esports ecosystem. Pringles will be there throughout, providing students with more opportunities to get involved with the UK's largest grassroots gaming community.

Pringles will join NSE at Insomnia the Gaming Festival i72 where NSE will be staging the Finals of the British University Esports Championship, bringing universities from all across the UK to battle out who will be crowned Esports University of the Year. The snacking brand will have its own dedicated space within the NSE area for visitors to engage with and will be alongside other partners from the NSE roster such as Intel, Scan Computers, Monster Energy, UNiDAYS and DrayTek.

Aside from the live finals, students will be happy to know that there are more dedicated Pringles community events coming this year. These events will be focused on more fun formats for students of all skill levels to get involved in, with a mixture of different games to look forward to.

Alex Coulson, managing director at NSE said:
This latest partnership with Pringles is testament to the power of the NSE community. We are so happy that brands like Pringles are expanding their commitment to grassroots esports and gaming. The students had a great time competing in the Pringles #StayInTheGame challenges last year and together, we can’t wait to craft more unforgettable experiences for our players and dedicated fans of Pringles.

Evie Pickering, brand activation executive at Pringles UK said:
“It’s great to sign with NSE, reaffirming our commitment to connecting with university students and expanding our footprint in the university esports scene. This collaboration reinforces our belief in the power of bringing people together to create unforgettable moments. We can’t wait to see the incredible passion and talent that these students will undoubtedly showcase.”

It’s a busy period for NSE, the spring season of the British University Esports Championship launches on February 4th. Students will compete in several titles including; VALORANT, Teamfight Tactics, Rocket League, League of Legends, Overwatch 2, Dota 2 and Apex Legends.

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