Continuing on from last year’s successes, NSE and UNiDAYS' partnership is reaching new heights as we enter the brand-new academic year. We are ecstatic to announce UNiDAYS LVL UP is the new headline sponsor of NSE and the British University Esports Championship in a multi-year deal! Throughout the last year, the two organisations have helped a thriving student community explore new experiences throughout their university journey.
The British University Esports Championship was the cornerstone of university esports once again in the 2023/24 academic year, with a record 113 universities participating in around 15,000 different matches across the year. 2,200 teams fought to be the best and crowned champions in the largest grassroots gaming community in the UK. As part of this headline partnership, UNiDAYS is launching a connected world for student gamers and will be heavily present throughout the 2024/25 championships, showing their continued support for gaming and esports.
UNiDAYS is a global destination to support, enable and inspire people to be their best selves. Through building strong, lasting relationships with students they help brands connect authentically through their passion points to build lifetime value. The launch of sub-brand LVL UP, has enabled UNiDAYS to bring online and digital student communities together through their love of gaming. From hyper-casual to competitive gamers, students will be able to connect with their favourite publishers, brands and gaming organisations to enhance their day-to-day lives.
Alex Coulson, Managing Director at NSE said:
“We are incredibly excited to see UNiDAYS step up as the headline partner for NSE. This partnership marks a new chapter in our journey to elevate the esports experience for students across the country. UNiDAYS’ dedication to supporting student communities aligns perfectly with NSE values, and together, we are poised to create a more engaging and impactful environment for student gamers across the UK. We look forward to a brilliant future and the many opportunities this deeper partnership will bring for the NSE community.”
Juandre Bekker, Industry Leader (Tech) at UNiDAYS said:
“We’re excited to take a significant step forward in our commitment to supporting NSE’s vibrant student gaming community. By launching our new LVL UP brand and enhancing our relationship with NSE, we will further support the esports and gaming experience for university students, fostering a positive environment where talent and friendships can thrive. We look forward to working together to create unforgettable experiences and opportunities for university students across the UK.”
Former headline partner, Intel, will continue working with NSE, entering the sixth year of their partnership. NSE works with major publishers including Nintendo, Riot Games, Ubisoft and Hoyoverse and also has partnerships with other leading brands such as Monster Energy, Scan Computers, Pringles, SteelSeries and iiyama.
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